{"product_id":"collagen-lip-balm","title":"Collagen Lip Balm","description":"\u003cp\u003e\u003cstrong\u003eThe lip prep step most routines skip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDry, cracked lips affect how your lipstick wears and how you feel. You can layer the most expensive lipstick in the world onto chapped lips and it will still look patchy by lunchtime. This collagen lip balm repairs, plumps and protects from the very first application, so lipstick glides on smoothly instead of catching on rough patches.\u003c\/p\u003e\n\u003cp\u003eThink of it as primer, but for lips. The step that makes everything after it look better.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollagen plumps and smooths\u003c\/strong\u003e — visibly fuller-looking lips over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeply moisturises cracked skin\u003c\/strong\u003e — targets dryness, not just surface flakiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreates a smoother lipstick base\u003c\/strong\u003e — colour applies evenly, lasts longer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, non-sticky formula\u003c\/strong\u003e — comfortable under makeup or worn alone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFits in any pocket or bag\u003c\/strong\u003e — reapply anywhere, no mirror needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Dry, chapped lips that need repair before makeup goes on.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply throughout the day as needed, or as the last step before lipstick.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I wear lipstick over it?\u003c\/strong\u003e\u003cbr\u003eYes, let it absorb for a minute for the smoothest base.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for very dry or cracked lips?\u003c\/strong\u003e\u003cbr\u003eYes, it's formulated to repair and moisturise even chapped lips.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow often can I apply it?\u003c\/strong\u003e\u003cbr\u003eAs often as needed throughout the day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it actually make my lipstick last longer?\u003c\/strong\u003e\u003cbr\u003eA smoother base helps lipstick apply more evenly and cling less to dry patches, which supports longer wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it have a flavour or fragrance?\u003c\/strong\u003e\u003cbr\u003eIt's formulated to be gentle and neutral, so it won't clash with lipstick or gloss.\u003c\/p\u003e","brand":"Vellure Pure","offers":[{"title":"Default Title","offer_id":47592805138617,"sku":".","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/2040\/8505\/files\/ChatGPT_Image_22_de_jun__de_2026__18_48_09.png?v=1782264681","url":"https:\/\/www.vellurepure.com\/products\/collagen-lip-balm","provider":"Vellure Pure","version":"1.0","type":"link"}