{"product_id":"ionic-hair-dryer","title":"Ionic Hair Dryer","description":"\u003cp\u003eProfessional performance. Salon-quality results. At home.\u003c\/p\u003e\u003cp\u003eThe 2000W Professional Hair Dryer delivers powerful, fast-drying airflow with negative ionic technology that reduces frizz and seals the cuticle for a smooth, shiny finish. The 5-gear system gives you full control over heat and speed — from a gentle cool dry to a powerful hot blast — so you can adapt to any hair type or style.\u003c\/p\u003e\u003cp\u003eCompact, lightweight and designed for daily use. Whether you're blow-drying, diffusing or using the concentrator nozzle for a sleek finish, this dryer does it all — faster than you'd expect.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2000W motor for fast, powerful drying\u003c\/li\u003e\n\u003cli\u003eNegative ionic technology reduces frizz and static\u003c\/li\u003e\n\u003cli\u003e5-gear heat and speed settings for full control\u003c\/li\u003e\n\u003cli\u003eConcentrator nozzle included for precise, smooth styling\u003c\/li\u003e\n\u003cli\u003eLightweight design — comfortable for everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Attach the concentrator nozzle for smooth blowouts. Section the hair and dry from roots to ends, following the brush in a downward direction to seal the cuticle and reduce frizz. Finish with a cool shot to lock in your style.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cem\u003e\"I've had expensive salon dryers and this one genuinely rivals them. My hair dries so quickly and it's so smooth and shiny afterwards — I'm amazed.\"\u003c\/em\u003e — Claire, London\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"The negative ion technology is real — my frizz is completely gone after blow-drying. I use it every morning and my hair has never looked better.\"\u003c\/em\u003e — Eloise, Edinburgh\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Incredibly powerful for the size. Light to hold, quick to dry and my hair looks so much healthier since I started using it. Great buy.\"\u003c\/em\u003e — Josie, Manchester\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does negative ionic technology do?\u003c\/strong\u003e\u003cbr\u003eNegative ions break down water molecules for faster drying, while also sealing the hair cuticle to reduce frizz, static and flyaways — leaving hair visibly smoother and shinier.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow many heat and speed settings does it have?\u003c\/strong\u003e\u003cbr\u003eIt has 5 gear settings that control both heat and speed, giving you full flexibility from a gentle cool dry to a powerful hot blast.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it come with attachments?\u003c\/strong\u003e\u003cbr\u003eYes. A concentrator nozzle is included for precise blowouts and smooth, salon-style finishes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes. The adjustable heat and speed settings make it suitable for fine, thick, curly and colour-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat plug type does it use?\u003c\/strong\u003e\u003cbr\u003eThe EU plug version is available. Please check you have the correct adapter if ordering for UK use.\u003c\/p\u003e","brand":"Vellure Pure","offers":[{"title":"White","offer_id":47430242304185,"sku":".","price":68.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/2040\/8505\/files\/Se3ef0680432e4651b9eb3551d82873d5e_55431325-4ad1-424b-b8ce-8a6c7badbbeb.png?v=1781199294","url":"https:\/\/www.vellurepure.com\/products\/ionic-hair-dryer","provider":"Vellure Pure","version":"1.0","type":"link"}