{"product_id":"purc-keratin-mask","title":"Purc Keratin Mask","description":"\u003cp\u003eSome days, your hair just won't cooperate. No matter how long you spend blow-drying, straightening or smoothing — the frizz comes back. The texture feels off. And you're left wondering if good hair is just not in the cards for you.\u003c\/p\u003e\u003cp\u003eIt is. It just needs the right treatment.\u003c\/p\u003e\u003cp\u003eThe PURC Keratin Smoothing Hair Mask is a professional-grade treatment designed to repair, straighten and soften hair from the inside out.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSmooths and straightens frizzy, unruly hair\u003c\/li\u003e\n\u003cli\u003eRepairs damage caused by heat, colour or chemical treatments\u003c\/li\u003e\n\u003cli\u003eRestores softness and shine to dry or brittle hair\u003c\/li\u003e\n\u003cli\u003eStrengthens strands and reduces breakage\u003c\/li\u003e\n\u003cli\u003eLightweight formula — absorbs quickly, rinses clean\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 70ml per tube\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to clean, damp hair after shampooing. Work through from mid-lengths to ends. Leave for 8 seconds, then rinse thoroughly. Use regularly for best results.\u003c\/p\u003e\u003cp\u003eSuitable for all hair types, including colour-treated and chemically processed hair.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cem\u003e\"I've tried so many keratin treatments and nothing has come close to this. My hair is smooth, shiny and the frizz is completely gone.\"\u003c\/em\u003e — Hannah, Manchester\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Bought this on a whim and I'm obsessed. My hair dries so much faster now and it actually stays smooth all day.\"\u003c\/em\u003e — Jasmine, London\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"My hairdresser actually asked what I'd been doing differently. That says it all really.\"\u003c\/em\u003e — Natalie, Bristol\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow often should I use it?\u003c\/strong\u003e\u003cbr\u003eFor best results, use it after every shampoo. Regular use builds up the keratin in your hair over time, making it progressively smoother and stronger.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it suitable for curly or wavy hair?\u003c\/strong\u003e\u003cbr\u003eYes. The formula works on all hair types, including natural, curly and wavy hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it work on chemically treated hair?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. It's particularly effective on hair that has been permed, relaxed, coloured or bleached.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill it leave my hair feeling greasy or weighed down?\u003c\/strong\u003e\u003cbr\u003eNo. The lightweight formula rinses away cleanly and leaves hair soft and manageable without any heaviness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow is this different from a regular conditioner?\u003c\/strong\u003e\u003cbr\u003eUnlike a standard conditioner that only coats the hair surface, this mask contains keratin that penetrates and rebuilds the hair structure from within.\u003c\/p\u003e","brand":"Vellure Pure","offers":[{"title":"Default Title","offer_id":47412152271033,"sku":".","price":17.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/2040\/8505\/files\/purc_cover_1.png?v=1781110536","url":"https:\/\/www.vellurepure.com\/products\/purc-keratin-mask","provider":"Vellure Pure","version":"1.0","type":"link"}