{"product_id":"velvet-matte-lipstick","title":"Velvet Matte Lipstick","description":"\u003cp\u003eA velvet lip that lasts all day. Bold, rich and completely smudge-proof.\u003c\/p\u003e\u003cp\u003eThis 6-colour matte lipstick set delivers deep, saturated colour in a smooth, velvety formula that feels comfortable from the first application to the last. No dryness, no flaking, no fading — just beautiful, long-lasting colour that stays exactly where you put it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRich, full-coverage matte colour in a single swipe\u003c\/li\u003e\n\u003cli\u003eSmooth, velvet texture — comfortable to wear all day\u003c\/li\u003e\n\u003cli\u003eLong-lasting, smudge-proof and transfer-resistant formula\u003c\/li\u003e\n\u003cli\u003eMoisturising ingredients keep lips hydrated beneath the matte finish\u003c\/li\u003e\n\u003cli\u003e6 shades from nude to bold\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 3.5g per lipstick\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply directly to the lips starting from the centre. For a precise finish, use with a lip liner first. Allow a few seconds to set for maximum longevity.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cem\u003e\"The pigmentation is incredible — one swipe and you're done. It lasts all day without drying my lips out. This is rare for a matte lipstick.\"\u003c\/em\u003e — Victoria, London\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"I bought all 6 shades and I'm using a different one every day. The formula is so smooth and comfortable — not at all drying.\"\u003c\/em\u003e — Amelia, Manchester\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Genuinely long-lasting. Wore it through a full dinner and it still looked great. The colour payoff is gorgeous.\"\u003c\/em\u003e — Sienna, Bristol\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it dry out the lips?\u003c\/strong\u003e\u003cbr\u003eNo. Despite the matte finish, the moisturising formula keeps lips comfortable and hydrated throughout wear — no dryness or flaking.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow long does it last?\u003c\/strong\u003e\u003cbr\u003eWith normal wear, it lasts 4 to 6 hours. Eating and drinking will reduce longevity, but a quick touch-up restores the colour instantly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it suitable for dry lips?\u003c\/strong\u003e\u003cbr\u003eYes. The moisturising ingredients in the formula help keep even dry lips comfortable under the matte finish.\u003c\/p\u003e","brand":"Vellure Pure","offers":[{"title":"Y0080-1","offer_id":47431631962297,"sku":".","price":9.8,"currency_code":"GBP","in_stock":true},{"title":"Y0080-2","offer_id":47431631929529,"sku":".","price":9.8,"currency_code":"GBP","in_stock":true},{"title":"Y0080-3","offer_id":47431632027833,"sku":".","price":9.8,"currency_code":"GBP","in_stock":true},{"title":"Y0080-4","offer_id":47431631995065,"sku":".","price":9.8,"currency_code":"GBP","in_stock":true},{"title":"Y0080-5","offer_id":47431632093369,"sku":".","price":9.8,"currency_code":"GBP","in_stock":true},{"title":"Y0080-6","offer_id":47431632060601,"sku":".","price":9.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/2040\/8505\/files\/S30ed88c95b8f4dc487622db6884b6cd2V_783c955e-96f3-4231-b0a7-4f16c5960746.png?v=1781725129","url":"https:\/\/www.vellurepure.com\/products\/velvet-matte-lipstick","provider":"Vellure Pure","version":"1.0","type":"link"}