Purc Keratin Mask

Some days, your hair just won't cooperate. No matter how long you spend blow-drying, straightening or smoothing — the frizz comes back. The texture feels off. And you're left wondering if good hair is just not in the cards for you.

It is. It just needs the right treatment.

The PURC Keratin Smoothing Hair Mask is a professional-grade treatment designed to repair, straighten and soften hair from the inside out.

What it does:

• Smooths and straightens frizzy, unruly hair
• Repairs damage caused by heat, colour or chemical treatments
• Restores softness and shine to dry or brittle hair
• Strengthens strands and reduces breakage
• Lightweight formula — absorbs quickly, rinses clean

Size: 70ml per tube

How to use: Apply to clean, damp hair after shampooing. Work through from mid-lengths to ends. Leave for 8 seconds, then rinse thoroughly. Use regularly for best results.

Suitable for all hair types, including colour-treated and chemically processed hair.

"I've tried so many keratin treatments and nothing has come close to this. My hair is smooth, shiny and the frizz is completely gone." — Hannah, Manchester

"Bought this on a whim and I'm obsessed. My hair dries so much faster now and it actually stays smooth all day." — Jasmine, London

"My hairdresser actually asked what I'd been doing differently. That says it all really." — Natalie, Bristol

Frequently Asked Questions

How often should I use it?
For best results, use it after every shampoo. Regular use builds up the keratin in your hair over time, making it progressively smoother and stronger.

Is it suitable for curly or wavy hair?
Yes. The formula works on all hair types, including natural, curly and wavy hair.

Does it work on chemically treated hair?
Absolutely. It's particularly effective on hair that has been permed, relaxed, coloured or bleached.

Will it leave my hair feeling greasy or weighed down?
No. The lightweight formula rinses away cleanly and leaves hair soft and manageable without any heaviness.

How is this different from a regular conditioner?
Unlike a standard conditioner that only coats the hair surface, this mask contains keratin that penetrates and rebuilds the hair structure from within.